Monday December 18th 2017

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Real Estate Leadership

Blake Ratcliff – Managing Partner

The Present

Today, Blake Ratcliff is a principal in a multi-family-focused investment in the Washington, DC market – Capital Area Secured Assets, LLC (CASA).  This investment group focuses on purchasing smaller multi-family properties in the immediate District of Columbia area and intends to expand outward over time.  Besides acting as an investment manager and principal, he is responsible for the management activities of the company including marketing, leasing, accounting, resident management, customer service, maintenance management, compliance, and all other facets of the day-to-day operations.

Prior to CASA, beginning in 2005, Blake assembled a portfolio of 1,000 units supported by a management company of 60 staff and contractors that he founded and developed in the Southeastern United States (Alabama, Georgia, and North Carolina).  This included several dozen investors, over $5,000,000 in equity capital, and tens of millions of dollars of debt.  During the course of this activity, Blake enjoyed extraordinary returns and devastating losses as he bought, grew, and eventually divested this portfolio in early 2010.

Blake has played a pioneering role developing online leasing, marketing, management, and investing concepts in the multi-family industry.  The Company developed and fielded cutting-edge lead identification and closing approaches using a combination of VoIP, online application processing, online lead qualification, real time payment processing, etc.

His company was completing leases with prospective renters in Afghanistan and Iraq through an online application, qualification, and electronic signature process as early as 2008.  Almost 10% of leases were completed sight unseen with the first resident meeting at key pickup to move in.  Blake believes that an opportunity exists for managers to gain a real operating advantage by understanding the cycle of behavior consumers demonstrate while shopping for and selecting a rental home.  Additionally, he believes there are hidden revenue opportunities in gaining a greater understanding of resident behaviors and priorities once they move on the property as a renter.  Blake’s significant experience with applied statistics is a major component of his examination of this area.

He is applying this expertise to develop new marketing, product, and lead management for potential new revenue streams in the rental market.

Blake operates the International Residential Real Estate Investors Association (IRREIA) organization and website.  IRREIA was established in February 2010 to provide education, information, networking, and resources to rental investment principals, investors, managers, and operating staff.  Today, the association has over 1,500 members.

Blake has various other business interests in the Government Sector and sometimes provides investment and executive management consulting and support to a wide range of investment groups, companies, and individuals for operations varying from manufacturing to technology services to real estate investment planning in the United States and around the world.

Blake is a father of 4 children and married to the former Sara Boney, a University of North Carolina graduate, a former Congressional Chief of Staff, and current U.S. Navy executive.  Blake serves on the board of trustees for the Union Institute and University.  Additionally, Blake has completed the United States Marine Corps Marathon twice – in 1998 and in 1999.  Blake is a scuba diver and an avid reader.

The Past

Blake has had the opportunity to write 100 or more business plans, a similar number of financial models, return tables, sources and uses, executive summaries, market studies, and other investor-related documents.  He expects that he has delivered 10X as many presentations on the subject of business opportunities.  An engineer, he has been accused of being a CFO.  As an operations executive, Blake has developed standard operating procedures, staffing plans, training plans, reporting systems, and service plans minimizing cost, maximizing revenue, and assuring high and increasing service levels.

Blake is a United States Naval Academy (USNA) graduate, former Marine Officer, former USNA 1984 class president, and a sometimes speaker on business issues.  Over the past 30 years, he has held a wide range of executive management positions including CEO, Founder, COO, VP of Operations and Engineering at 9 startups and served in varying capacities at two Fortune 500 Companies (Springs Industries and General Electric).  Additionally, Blake has served on the board of two privately held companies, has worked as an independent contractor, and spent a short time as an executive recruiter.

Between 1995 and 2003, Blake was part of the management team or part of the investment team for 9 different startups (WinStar Wireless, Dyntel, Ntegrity Communications, Apartment Communications Inc, China Wireless, Chinawave, WorldNet,, and others).  At these companies, Blake developed his skills assembling business plans, developing organization and entity structures, supporting investor activities, providing investment presentation support, and deploying and executing business plans.  The largest grew to from 33 to 2,000 employees in three years.  Some never made it to active operations.  In two cases, he served on the team launching businesses successfully in Beijing.  One of these still survives today as Tiangui or Goldtel and is led by Peter Wei, a Chinese entrepreneur.  Blake raised or assisted in raising tens of millions of dollars for these activities.

At Navy and in the Marine Corps, Blake spent time in uniform in Lebanon, Japan, Okinawa, the Philippines, Hawaii, California, and Virginia on various assignments, deployments, and exercises.  He’s watched tracer in the hills in Lebanon and seen the sun set over Pacific military facilities.

In the Marine Corps, Blake was a communications officer specializing in field telecommunication systems and plans.  Besides spending several years in this capacity in the US Marine Corps field units, Blake spent a year as a communications instructor after being trained by the Corps at the United States Marine Corps Communications Officers School.

Blake grew up on a 1,100 acre cattle ranch in central Oklahoma.  On the ranch, he learned to ride about the time he learned to talk.  Blake herded, branded, birthed, and performed all manner of cattle ranch “stuff”.  He spent much of his childhood hanging out on the banks of Oklahoma’s North Canadian River where he spent a lot of time fishing and hunting.

Sergio Navarrete

Is an expert with web based apartment marketing using pay per click services and has help developed a range of solutions for residential apartment services including online applications and other residential renters service tools.

Sergio is an expert in online marketing services and market factors for the multifamily industry.

Sergio is graduate of Christopher Newport University, holds a BS in Chemistry, and is a Masters Candidate in environmental sciences.

Carl Chapman

Mr. Chapman is a 1980 graduate of the United States Naval Academy and is an industry expert using search engine optimization, website design, web services such as transaction processing, membership management, survey management, newsletter and ezine design and distribution, email collection, and other services.

Carl has been on the cutting edge of business process automation for the last 30 years. During the late 1980s he formed a company that sold mirco-computer based point-of-sale software/hardware solutions to the pizza delivery industry. His company garnered large market share with such well know companies as Domino’s Pizza, Pizza Hut, and Little Ceasars.

In 2001, Carl began his career in executive recruiting – becoming one of the top performers at world-wide recruiting leader Management Recruiters International. His meteoric rise to a top biller among MRI recruiters lead him to start his own executive recruiting firm in 2005. In 2006 Carl added technology consulting, website development, and search engine optimization to the list of services that he provides.

Since he started in web development in 2006, every website that Carl has developed has reached multiple #1 positions on Google for targeted keywords. Carl is working on an information product that will be a step by step guide on how to achieve lasting #1 ranks on Google for any website, regardless of your knowledge level.

In 2008 Carl leveraged his ‘front line’ SEO experience to bring affordable search engine optimization products to the masses. His first product set was an automated job posting system that built and maintained job boards for recruiters as a monthly service. He then expanded his services to reach a broader market by providing website development and maintenance for small business customers.

At IRREIA, Carl is responsible for the web presence of the association, the electronic marketing of association memberships, and the building of data structures that will help better serve the membership.