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‘Marketing’ Archives

Good Craigslist Advice

Sep 20 2010 The Dark Side of Using Craigslist Tools from Multifamily Insiders by Ellen Thompson Everyone knows that Craigslist is a great source of leads, but many property managers don't have the time to keep up with posting chores. The market has responded with a variety of third party posting services and tools to [...]

Housing Comeback? What is Wrong with this Article?

Housing Comeback?  What is Wrong with this Article?

The following article is an interesting study of where the housing market is going.  Many of the facts are correct, but the assumptions implied as related to the data provided are not necessarily supportable.  For example, the article recognizes how construction rates for the past several years have been far below replacement and growth needs.  [...]

Housing Market Trends – New Report

Housing Market Trends – New Report

2010 continues to be full of interesting news for those of us in the rental business and especially multifamily.  Here are facts to get your attention: 50% of new household formed over the next decade will be multifamily.  Please note that this is multifamily and not rental alone. By the end of the decade home ownership will be less than [...]

Video Rental Marketing SHOULD be a Big Topic

Video Rental Marketing SHOULD be a Big Topic

I recently wrote the following article on video marketing for leasing / renting rental properties.  I plan to make this theme a much larger part of blog entries as I believe the industry doesn't spend enough time on these type of marketing issues: _____________________ Video has gone big on the Internet.  The stats are in on video for [...]

Free Apartment Shuttle – Great Urbane Idea

Free Apartment Shuttle – Great Urbane Idea

I've attached Eric Brown's article from Urbane Apartments in Michigan.  This is a tremendous idea and shows how the advertising landscape is changing with Newspapers dying.  Multifamily Insiders provides a great service offering access to this kind of thinking. ______________ We have been talking about Partnership Marketing and the [...]

Multifamily Insider Top 10 Craigslist Hints by Daisy Nguyen

Multifamily  Insider Top 10 Craigslist Hints by Daisy Nguyen

Our readers will enjoy this blog from Multifamily Insiders: Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is highest during the week, especially during working hours of 8:00AM - 5:00PM. For the apartment industry on Craigslist, the highest traffic day is [...]

IRREIA is Proud to Sponsor Our New Book Coming Very Soon

IRREIA is Proud to Sponsor Our New Book Coming Very Soon

IRREIA is in the final stages of publishing our first Ebook for our readers and members.  This volume offers over 250 pages of actionable ideas to improve your investing and property management skills and results.  Divided into 7  sections, the  book covers: Developing investors, Investor communications, Reducing operating [...]

Market News that Many May Find Interesting

Market News that Many May Find Interesting

I received this from Alliant Capital today and thought everyone might have an interest. Demand Growing In US for Rental Housing Many Americans are still priced out of the traditional housing market, despite month-over-month declines in home prices and some of the lowest mortgage rates on record. The income needed to pay a mortgage on a [...]

Investors’ Property Management Book Thoughts

Investors’ Property Management Book Thoughts

Lately, I've been working at the idea and content for an Investors' Property Management Book. I've read a number and reviewed a lot more books on the subject. Unfortunately, they all (that I've identified) end up being books for property management by career property managers. Or on the contrary, the end up focusing on how to make millions [...]

Growing Revenue in Multifamily – The Ten Percent Rule

Growing Revenue in Multifamily – The Ten Percent Rule

I've included an article by John Wilhoit in my post today.  Before jumping into John's article, I'll add I've had great success with this  process to increase occupancy and to increase revenue. A couple quick examples stand out for me.  John presents the idea of furnished units.  We took advantage of this with minimal furnished units [...]

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