Thursday October 19th 2017

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‘Marketing Plan Analysis’ Archives

Housing Comeback? What is Wrong with this Article?

Housing Comeback?  What is Wrong with this Article?

The following article is an interesting study of where the housing market is going.  Many of the facts are correct, but the assumptions implied as related to the data provided are not necessarily supportable.  For example, the article recognizes how construction rates for the past several years have been far below replacement and growth needs.  [...]

Housing Market Trends – New Report

Housing Market Trends – New Report

2010 continues to be full of interesting news for those of us in the rental business and especially multifamily.  Here are facts to get your attention: 50% of new household formed over the next decade will be multifamily.  Please note that this is multifamily and not rental alone. By the end of the decade home ownership will be less than [...]

Free Apartment Shuttle – Great Urbane Idea

Free Apartment Shuttle – Great Urbane Idea

I've attached Eric Brown's article from Urbane Apartments in Michigan.  This is a tremendous idea and shows how the advertising landscape is changing with Newspapers dying.  Multifamily Insiders provides a great service offering access to this kind of thinking. ______________ We have been talking about Partnership Marketing and the [...]

Home » Property Types » Multifamily » Apartments Stage a Comeback Apartments Stage a Comeback

Home » Property Types » Multifamily » Apartments Stage a Comeback Apartments Stage a Comeback

This NREI article surfaced just today  and offers an interesting perspective on the market.  The article notes older employees as more likely  to look at home purchase than rental.  I'm not sure that is as so as they think and if so, this could be a signifcant factor in the rebound this article notes and puzzles over.  Moreover, this suggests [...]

Multifamily Insider Top 10 Craigslist Hints by Daisy Nguyen

Multifamily  Insider Top 10 Craigslist Hints by Daisy Nguyen

Our readers will enjoy this blog from Multifamily Insiders: Here are the TOP 10 Things You Need to Know to Maximize Your Craigslist Ads for your Apartment Community: Generally, web traffic is highest during the week, especially during working hours of 8:00AM - 5:00PM. For the apartment industry on Craigslist, the highest traffic day is [...]

IRREIA is Proud to Sponsor Our New Book Coming Very Soon

IRREIA is Proud to Sponsor Our New Book Coming Very Soon

IRREIA is in the final stages of publishing our first Ebook for our readers and members.  This volume offers over 250 pages of actionable ideas to improve your investing and property management skills and results.  Divided into 7  sections, the  book covers: Developing investors, Investor communications, Reducing operating [...]

Market News that Many May Find Interesting

Market News that Many May Find Interesting

I received this from Alliant Capital today and thought everyone might have an interest. Demand Growing In US for Rental Housing Many Americans are still priced out of the traditional housing market, despite month-over-month declines in home prices and some of the lowest mortgage rates on record. The income needed to pay a mortgage on a [...]

Growing Revenue in Multifamily – The Ten Percent Rule

Growing Revenue in Multifamily – The Ten Percent Rule

I've included an article by John Wilhoit in my post today.  Before jumping into John's article, I'll add I've had great success with this  process to increase occupancy and to increase revenue. A couple quick examples stand out for me.  John presents the idea of furnished units.  We took advantage of this with minimal furnished units [...]

Rent Trends and Renting Ideas

Investors will find Mike's article interesting as we consider investment alternatives. __________________________________________________________ In a recent survey completed by Rentbits dot com of 1000 people were who were in the process of finding a rental home, people were asked a series of questions about their process of finding an [...]

Market Projection for 2010

Market Projection for 2010

IRREIA is pleased to present a video presentation reviewing market projections for 2010.  Did you know that 72% of new households would be minority for the next decade.  Find out more from this video. 032910 Market Report Our first video news and market information report.  We hope you will find this useful to your investing needs.

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